Working Towards Great Web Design
Optimal performance is the number one priority in any website design. One common error found in a web design is the existence of large and heavy files that require tremendous amount of patience on the part of the visitor to actually be able to view it. See how fast this Sydney Intellectual Property web page loads for example.
These are the rules of a good website design. 1) Do not be tempted into using slash pages: Splash pages are the first pages you see when you arrive at a website. These pages use elaborate designs created with the purpose to entertain the visitor with fancy animations, brilliant photos and include welcoming words such as “hello” or “welcome” or “click here to enter our website”. They are pages with no purpose, and serves to discourage uses from fully utilizing the actual purpose of the website due to their slow loading time. This page serves a good purpose to entertain but if website conversion is your goal, it can be a big barrier for you to achieve your goals.
2) Be careful using banners: When banners are displayed on a web page, they are usually right at the top but can frequently be seen located elsewhere, including the foot of the page also. Even the newbie to the internet have trained themselves to ignore banner ads so placing them would only waste precious real estate space. The best way to utilize web space would be to use good contents and weave your affiliate links into them so that the users would not feel coerced into buying.
3) Stick with an easy navigational system: Navigation must be simple so that even a small child can use. Stay away from complicated Flash based menus or multi-tiered drop down menus. If your visitors don’t know how to navigate, they will leave your site. Check out this Sydney Intellectual Property site as a guide. It is good in any website design to include a sitemap to help them find what they are looking for.
4) Let it be clear on the user where he is at the moment: Give them a clear view of where they are now and how to get to where they want to be. This way, they can head to the right information they are looking for. When each link that has been visited is marked in some way form the ones that are fresh, visitors can easily know which is fresh and which is fresh and which is not. If you confuse your visitors in any way they will leave.
5) Achieve all your goals without the use of audio: If you want your visitors to stay a long time and read the contents, do not irritate em with your audio. One can get irritated by continuous sounds being played over and over again. If adding audios seems like a good idea to you, do make sure you provide some form of control such as muting or volume control so that your visitors can adapt to their surroundings. If you wish for the visitors to return to your site, learn to apply all these website design rules and you can reap the benefits of long term traffic.